In order to enhance the business space of Standard de Liège, the club called on our services to think about a project that would differentiate through innovation. Two connected kickers were thus installed in the hospitality room. They have sensors that count the goals scored by the participants. The scores are projected live in the business area and on the Standard Business application, also developed by DJM.
The objective is simple: Create a natural, engaging, and measurable point of contact between guests. The kicker becomes a relational activation tool, promoting informal exchanges, where commercial opportunities often arise.
This solution also makes it possible to monitor engagement indicators : number of games played, time spent, busy times, interactions on the application. These data offers a clear vision of the attractiveness of the space and the involvement of participants, to be valued by partners and sponsors.
Designed to be replicable In other contexts (lounges, seminars, VIP spaces), the installation embodies a new way of doing business : more human, more fluid, but always performance-oriented.
