Antica Sicilia

Development of e-commerce with tailor-made back office

Antica Sicilia, an artisanal pizzeria well-known for its traditional Sicilian know-how, is in a period of strong growth. The manager contacted us in order to professionalize the management of orders and to offer a smooth customer experience, in the room as well as online. Objectives: optimal reputation and boost team efficiency.

Client and Project

The existing website no longer met the needs: unconfirmed orders, manual management of slots, non-existent delivery driver follow-up and limited visibility on internal operations. It was necessary digitize the customer journey, automate internal flows, and offer an interface that is easy to administer, while respecting technical constraints. Our challenge was to offer a 100% personalized solution to the customer's core business, rethink and develop the entire digital presence to create a modern and automated customer journey.

Discover e-commerce

Key elements of the mission

  • Analysis of the user journey and points of friction
  • UX/UI prototyping of the solution
  • Creation of a modern and responsive website
  • Development of intuitive e-commerce
  • Development of a personalized back office

Our approach in detail

Needs analysis and UX journey

Realization of an inventory of the existing situation in order to put your finger on the points of friction of customers, but also of internal employees. Creation of new fluid user journeys, taking into account the customer order process.

E-commerce development

Implementation of a headless e-commerce, connected to the customer's order management tools, with automatic synchronization of orders, payments and availability of deliverers.

Back office development

Development of an internal tool that is 100% personalized to the needs of the customer, allowing him to manage his production and delivery schedule according to available resources.

Customer training

Transfer of skills to the client's internal teams, allowing them to effectively use the CMS and the back office for daily operations. Implementation of continuous support and technical support for more complex requests.

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Key results

1
hour saved every day on manually closing tickets
25%
forecast of the increase in the online conversion rate
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